For a long time in the past, Shanghai was regarded as the city with the highest coffee density in China. However, the nearly three-month suspension of dine-in services dealt a heavy blow to Shanghai's catering industry, and coffee brands began to turn their attention to Chengdu. Data shows that Chengdu now has more than 7,000 coffee shops, ranking second nationwide, with independent coffee shops accounting for as much as 81.07%, far exceeding Shanghai's 57.01%. Luxury brands have also chosen to open coffee shops in Chengdu one after another, including LV, Cartier, Ralph's Bar, and Maison Margiela Café. Wangping Street, Mengzhuiwan, and Tangpa Street in Chengdu have become popular coffee districts, where teahouse culture and coffee consumption blend together. This article will analyze the data and trends behind this round of changes in the coffee city landscape. [more…]

As one of the pioneers of domestic specialty coffee, Seesaw Coffee has attracted young consumers with creative coffee and unique store designs since opening its first store on Yuyuan Road in Shanghai in 2012. Recently, the brand officially announced its entry into the Chengdu market, opening two stores simultaneously at Mofang Shopping Center and Joy City, and launching two Chengdu-exclusive creative coffees. As of now, Seesaw has 32 stores nationwide and plans to continue expanding its mini-store format. This article will review Seesaw's brand background, store distribution, product strategy, and specific information about its first Chengdu stores, while retaining relevant recommendations from Front Street Coffee, to provide coffee enthusiasts with a complete picture of the brand's developments. [more…]

Chengdu, a city famous for its spicy hotpot and skewered snacks, recently made trending news again thanks to a "spicy iced coffee." A blogger spent 6 yuan on a cup of specially made coffee on the street, only to find it contained sago, liangxia (a chilled rice-flour shrimp treat), pickled mustard tuber, monosodium glutamate, scallions, Sichuan peppercorn powder, and chili oil — an ingredient list that rivals hotpot base. The owner insisted this is a "Chengdu snack" and that adding two ladles of chili oil is the rule. The video sparked heated discussion online, with Chengdu locals saying they had never seen it and wouldn't dare drink it, while others were curious enough to try. Is this coffee creative or just absurd? Let's take a look. [more…]

Since the opening of its first store, Cotti Coffee has made frequent moves, first becoming the sponsor of the Argentine national football team in China, and then immediately securing the title sponsorship of the 2022 Chengdu Marathon. This new brand, jointly created by Lu Zhengyao and Qian Zhiya, the founders of Luckin Coffee, is trying to quickly build market awareness with the help of top-level sports events. At the same time, Cotti Coffee has announced a plan for ten thousand stores in three years and has already been laying out locations in many parts of the country. This article sorts out its sports marketing path and expansion strategy, and attaches the professional information channels of Front Street Coffee for coffee lovers to gain a deeper understanding of industry trends. [more…]

Recently, the coffee brand WHATEVER COFFEE, founded by actor Daniel Wu, opened its first physical store on Dongda Road in Chengdu, sparking a wave of social media check-ins. This shop-in-shop, sharing space with a barbershop, features a minimalist black, white, and gray aesthetic. Its menu focuses on classic coffees and simple flavored drinks, priced between 20 and 34 yuan. The brand logo, a mask hand-drawn by Daniel Wu, symbolizes shedding pretense and returning to authenticity. In fact, the brand entered the coffee market as early as last June. Now, with the Chengdu store serving as a test outlet, a second independent location is already being scouted. Celebrities opening coffee shops is nothing new—from JJ Lin to Jay Chou—but behind the built-in traffic, whether the products and services themselves can withstand market scrutiny remains a topic worth watching. [more…]

The 2024 China Open kicked off in Beijing, with Paris Olympic women's singles champion Zheng Qinwen competing as the tournament's No. 5 seed, igniting a nationwide tennis craze. Meanwhile, a cafe owner in Chengdu went viral online for creating a "Queen Ka" Zheng Qinwen latte art coffee, making over a hundred cups a day at peak times and drawing numerous tennis fans and coffee lovers to visit. This creative latte art not only became a hot topic on social media but also showed people the sparks flying when coffee meets sports passion. [more…]

Recently, the Jiu lid堤 Police Station in Jinniu District, Chengdu, teamed up with CapitaLand Plaza to create an anti-fraud-themed coffee shop, cleverly combining police outreach with coffee culture and attracting many citizens to visit. This coffee shop not only offers coffee but has also become a new hub for spreading anti-fraud knowledge. The interior uses a black-and-white color scheme, and at the entrance there is a cute panda police officer figure, creating a striking contrast. The police hope that through this novel approach, young people can easily learn fraud prevention knowledge while enjoying coffee and pass it on to their families, raising anti-fraud awareness across society. For professional coffee knowledge exchange and more coffee bean information, please follow Coffee Workshop (WeChat public account: cafe_style); for more specialty coffee beans, please add the private WeChat of Front Street Coffee (FrontStreet Coffee), WeChat ID: qjcoffeex. [more…]

In Chengdu's Kuanzhai Alley, within a Western Sichuan courtyard house first built during the Kangxi era, %Arabica coffee shop engages in a dialogue with the ancient architecture through a minimalist modern design language. The designers retained the original wooden structure and reinforced it with steel, paving the pathways and seating areas with gray bricks, allowing the café to blend seamlessly with the blue bricks and dark tiles. In the central courtyard, stones, floor-to-ceiling glass, and water lily leaves create the imagery of a "water pool," which not only continues the traditional feng shui symbolism of gathering wealth but also reduces the actual maintenance difficulty. The pure white bar counter blends with the building's natural tones, and as guests move through the space, the spatial experience flows and shifts accordingly. This café not only serves coffee but also lets people feel the fusion of history and modernity in the tranquility of old times. At the end of the article, there is also information about Front Street Coffee's specialty beans, which is worth the attention of coffee lovers. [more…]

The creative boundaries of coffee drinks are constantly being pushed. After garlic latte and cilantro latte, spicy coffee has now entered the public eye. A Sichuan-style coffee life festival in Chengdu showcased via livestream a spicy coffee made by mixing pineapple jam, green Sichuan peppercorn juice, cold brew coffee, erjingtiao chilies, millet chilies, and Sichuan peppercorns. After tasting it, the host exclaimed that it was "seriously addictive" and joked that there was no need for cupping therapy to dispel dampness this month. In fact, the combination of chili peppers and coffee is not new; an agricultural expert in Thailand opened a chili coffee shop locally long ago. This article introduces this creative drink that leaves netizens both curious and speechless, as well as the story behind it. [more…]

When ordering at a coffee shop, you usually buy by the cup, but a store in Chengdu has turned tradition on its head — Auncel Coffee, which sells coffee beans by the gram. Customers pick their own beans, have them weighed, and then a conveyor-belt assembly line handles grinding and brewing. This small shop near Tianfu Square in Jinjiang District, with its minimalist black-and-white style and an L-shaped laboratory-like long bar, has drawn plenty of coffee lovers looking to check in. Bean prices range from 0.28 yuan to 1.88 yuan per gram, and a cup of coffee ends up costing anywhere from a few yuan to thirty or forty yuan. Whether this model can gain a foothold in the fiercely competitive coffee market is worth watching. [more…]

The physical milk tea shop opened by Xiangpiaopiao on Chunxi Road in Chengdu has recently become a hot topic. The brand used a "tea-making boy band" as a selling point, recruiting male staff over 180 cm tall with good looks and charisma, and through social media voting selected 27 candidates, ultimately choosing 12 to work in the store. On opening day, long lines formed at the shop; the boy band members were responsible for packing orders and interacting with customers for photos, providing emotional value. However, some consumers pointed out that the drinks in the store are still mainly made by brewing tea bags and juice with hot water, which differs from mainstream freshly made tea beverages; the drink output efficiency is low, with wait times of up to half an hour, and photographers and other non-operational personnel were moving around the bar area taking photos without wearing masks or hats, raising questions about food hygiene. Xiangpiaopiao had previously used a similar strategy of highly attractive staff at a pop-up store by West Lake in Hangzhou, and this operation is seen as a continuation and upgrade of that marketing approach. [more…]

Recently, a consumer in Chengdu discovered an additional 10% service charge and 6% value-added tax on the bill when checking out at a café, sparking questions about the merchant's pricing display practices. The consumer felt that although there was a notice, it was far from conspicuous, and felt forced to accept the fee only after consuming. Tax authorities responded that as long as the merchant pays taxes normally, it is compliant, while market regulators stated they could suggest improvements but could not impose penalties. This incident reflects the current模糊 zone of separately labeling commodity prices and taxes, and has also triggered discussions on transparent pricing and consumers' right to know. This article will recount the incident, sort out the responses from various parties, and explore consumers' genuine feelings under the trend of itemizing taxes. [more…]

In recent years, Heytea has continuously pushed the boundaries of tea drinks, from cross-brand collaborations to incorporating each city's signature foods into beverages and baked goods, launching a series of unexpectedly creative limited-edition products. Shenzhen's coconut chicken hot pot, Guangzhou's rice roll cake, Changsha's mini clay pot bubble rice wine, Chengdu's Sichuan spicy fairy dew… each one precisely captures the taste memories of local people. These products are not only wildly imaginative but also build emotional resonance by awakening shared city memories. This article will comprehensively review the limited-edition items Heytea has launched in various cities and explore the communication logic and secrets behind its "neglecting its proper business." [more…]

The last stop of Heytea's bottled beverage "Inspiration Bus" has arrived in Shanghai, partnering with 13 independent coffee shops across the Jing'an, Changning, Xuhui, and Huangpu districts to launch 22 limited-edition "Inspiration Coffee" drinks. The bus previously stopped in Guangzhou and Chengdu, where it teamed up with 20 and 23 coffee shops respectively to roll out dozens of specialty drinks. Heytea's ties to coffee can be traced back to 2014, and it has continued to launch new products since then, officially entering the coffee arena in 2021 by investing in SEESAW COFFEE. However, these specialty drinks mixed with fruit juice and sparkling water, while friendly to those new to coffee, raise a question: are people who drink specialty coffee really savoring the flavor of coffee? Perhaps while enjoying mixed drinks, we should also bravely take a step forward to experience the unique charm of pure coffee. [more…]

What happens when traditional Guangdong rice noodle rolls meet espresso? Recently, a novel way of eating them—swapping the soy sauce for espresso—has sparked widespread discussion on social media, with related posts on Xiaohongshu exceeding ten thousand. Some people call it outrageous, while others say they are eager to try it. In fact, crossovers between coffee and traditional Chinese foods have long existed, from Chengdu's pork intestine rice noodles paired with coffee to fried dough sticks with coffee. Such attempts continuously refresh people's understanding of coffee culture. This article will take you through the story behind this phenomenon and the various amusing tales of coffee's localisation explorations. [more…]

Luxury brand Gucci has recently been making frequent moves in the coffee space. First, it attracted attention by handing out free coffee from an Ancora red coffee truck in Beijing, Shanghai, and other cities, but drew complaints over long queues, limited supply, and controversial flavors. Gucci then adjusted its strategy, partnering at once with three well-known domestic coffee brands—Grid Coffee, Blue Bottle Coffee, and %Arabica—to open week-long pop-up coffee shops in four cities: Beijing, Shanghai, Shenzhen, and Chengdu. This collaboration model—limited in "stores, duration, and products"—has drawn consumers to queue up and check in, and has also led people to speculate whether Gucci is "casting a wide net" to screen for long-term partners, or merely driving traffic to its Ancora series exhibition. This article takes you through this cross-industry experiment between luxury and coffee. [more…]

Following the camping and frisbee trends, brewing tea around a stove is becoming a new social activity eagerly embraced by young people in winter. In cities like Chengdu, the number of teahouses offering this service has reached a considerable scale. Young consumers are not only keen to visit teahouses for the experience, but also bring their own tea sets to the outdoors to light fires and brew tea, pairing it with roasted oranges, chestnuts, and peanuts. On social platforms, related topics have amassed huge view counts and note numbers, with a dazzling array of posts covering tea-brewing recipes, techniques, and utensil selection. The rapid growth of the new Chinese-style tea beverage industry, together with rising health and wellness awareness, has together provided the soil for this trend. Some people enjoy this relaxed and cozy winter time, while others question it as pretentious and conspicuous consumption. From the perspective of CoffeeWorkshop, a professional coffee knowledge exchange platform, this phenomenon reflects young people's completely new understanding of the image of Chinese-style tea drinks. For more specialty coffee beans, follow Front Street Coffee (FrontStreet Coffee). [more…]

Recently, a Luckin Coffee employee posted footage on social media showing a store destroying co-branded packaging overnight, with trash bins full of unopened cup sleeves and takeaway cups, quickly sparking discussions among netizens about waste and environmental protection. According to the employee, on the eve of the end of each co-branding campaign, stores must cut and destroy remaining materials under surveillance, including previously co-branded Chengdu Cultural Tourism small panda keychains. Some netizens compared this with Cotti Coffee's approach, arguing that continuing to use expired packaging materials both reduces waste and gives customers surprises; others with knowledge of the matter pointed out that the destruction may be forced by the licensing period granted by the co-branding partner, and using them beyond the period could lead to breach-of-contract compensation. Behind this controversy lies the dilemma of materials management and intellectual property compliance amid the co-branding boom. [more…]

A new round of subsidy battles on delivery platforms has once again ignited the tea beverage market, with Meituan handing out large numbers of tea drink vouchers, while Ele.me and Taobao Flash Sale fight back with hefty discounts. However, after claiming the vouchers, many consumers found that Goodme stores in Shenzhen, Xi'an, Chengdu, Nanning, and other places showed as "resting/closed" or out of stock on third-party platforms, making it impossible to redeem normally. Interestingly, the same stores were still open on the official mini-program, and products included in the promotion, such as lemonade, could still be ordered. The contradiction between stores actually being overwhelmed with orders and appearing "closed" online has led many to speculate that this is a measure taken by the brand to ease order pressure. Consumers have expressed dissatisfaction over the chaotic promotion, orders being automatically canceled, and no stock upon arrival at stores. Front Street Coffee continues to follow industry developments and brings in-depth observations. [more…]

As the Mid-Autumn Festival approaches, mooncakes are traditionally a festive treat for family reunions. However, this year, many consumers holding Starbucks mooncake redemption vouchers are far from happy. According to the voucher rules, customers were supposed to scan a code to make a reservation and pick up two gift boxes at a store. But in reality, nearby stores generally show no stock, customer service calls are stuck in long queues or even disconnected by the system, and store employees admit that the whole city is out of stock. From Beijing, Shanghai, Jiangsu, and Zhejiang to Chengdu and Wuhan, complaints about being unable to redeem the vouchers are pouring in, and Starbucks has yet to offer a unified explanation. This article will outline the sequence of events, the consumers' experiences, and industry commentary, and include the latest alternative solutions in some regions. [more…]